Marketing & Branding:
Top End Alignment
How to build a great brand from the ground up.
Building A Strong Brand: Brands and Branding Basics
A discussion of brands and branding. Manage your brand so it enjoys strong equity in the marketplace and commands premium prices that benefit your consumers.
Your Mission: Brand
Why a strong brand tied to organizational vision and mission is so important.
Creating and Communicating Vision: The Business Leader's Primary Responsibility
A strong vision will position your business for success both within and outside your organization. This article describes the basic elements and benefits of a strong vision and outlines how to create a shared vision for your business.
Self-Marketing, Self-Branding and Self-Promotion
One way to have a more successful career is to wisely promote your accomplishments and use effective self-marketing and self-branding techniques. Here are a few tips to get you started.
Image, Response, and Eye Candy: Trade Show Giveaway Strategies.
Explore some ways to maximize the marketing effectiveness of your next trade show giveaway.
Best of the Blog Articles
Is Green Marketing Smart Strategy?
Does My Brand Belong in Wal-Mart?
Ad agencies don't worship at their own temple
Is traditional marketing dead?
The future of television and entertainment branding
Pay for advertising: Shift happens.
What if your brand promises more than you can deliver?
Use your sales force to build your brand
Buzz, Advertising or Publicity?
Brand Awareness: What's the deal?
Turning around a laggard brand
When bad things happen to good brands
Symptoms of an unhealthy brand
Professional & Career Development:
10 Seconds to Lasting Career Success, by Dave Dolak.
This article discusses the importance of creating an introduction for yourself that clearly communicates your personal Unique Selling Proposition, or USP. This is a powerful way to make a lasting first impression.
How To Create A Career Plan, by Dave Dolak.
Improve Your Telephone Interview Performance, by Dave Dolak.
How to improve your performance when being interviewed over the telephone.
Copyright 1999-2008, Dave Dolak. All rights reserved.
This Website may not be reproduced, in whole or in part, in any form without prior written permission from Dave Dolak.
