Dave is a marketing, sales, and branding professional with unrelenting focus on the customer and delivering on the promise of the brand. Throughout his career he's been aligning marketing tactics to vision and strategy to achieve business and customer satisfaction objectives. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness that in turn drives sales growth by creating customer value.
Dave is a noted author on business marketing and branding issues. He has been cited or published as an authority on marketing and branding issues by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others. He brings 23 years of experience in marketing and management, in the trenches and on the front lines of sales and technical marketing in both corporate and entrepreneurial ventures.
Dave has consulted in the past with a variety of businesses and has been involved in developing marketing and brand strategy for several ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail.
Dave has authored many articles on topics of marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide.
In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association. The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Dave's knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards.